"I bring perspective shaped by lived experience - across ownership, growth, transition and exit - and use that to help others make clearer, more confident decisions.

About Rich Poole

I’m the founder of Generations and a strategic advisor to family business owners, boards and leadership teams.

My work draws on more than 30 years across ownership, strategy and advisory - including building and exiting my own businesses, navigating succession and governance complexity in a multi-generation family enterprise, and completing a successful exit to a Fortune 500 company.

I bring both professional and lived experience to my work, shaped by long exposure to family business dynamics and the early stages of sale to a multinational, alongside firsthand experience of preparing, negotiating and exiting my own company.

My work includes strategic advisory, succession and exit-readiness planning, and Advisory Board roles for family businesses navigating complex decisions.

I’m known for calm judgement, straight talk and perspective - particularly when decisions are difficult and the stakes are high.

I approach client businesses as if they were my own - with care, independence and respect for where accountability sits.



Testimonials - 
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Articles & Videos - Please view here.

Connections
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Case Study - Please view here.

There are those who make things happen. Those who watch what happens. And those who wonder what happened. Legacy is built by the first group — the ones who make it happen.